This article explores the growing influence of social media on how buyers perceive real estate brands and make property choices. It highlights the shift from traditional marketing to digital-first engagement, where authenticity, consistent posting, and relatable content build trust. The piece shows how platforms like Instagram, Facebook, and YouTube guide buyer interest, create visibi... https://medium.com/@saanvi_29474/social-media-marketing-for-real-estate-the-unvarnished-truth-ee6c757546a6