A Japanese electronics company, Seiko’s rise to prominence from the watch sector coincided With all the “Quartz Disaster” that crippled Switzerland’s watchmaking market through the entire 1970s. Fittingly, by the point Moore was finishing his run as Bond, Swiss watchmakers have been looking at a resurgence. Courtesy Why It’s Noteworthy: https://www.watchesworld.com/from-sean-to-daniel-tracing-the-evolution-of-james-bonds-iconic-watch-collection/